About Us

H&M Consulting is the company behind Crowality. H&M stands for Huginn and Muninn — Odin's ravens of thought and memory. "Remember the past. Think of the future."

Crowality is our public-facing brand and product studio. We build AI-assisted clarity tools for managing definitions, relationships, and consistency across complex bodies of text — whether that's a fantasy world-bible or a government contract document set.

Our products share a core engine but serve very different audiences:

• Loresmith — for fiction writers building consistent, living worlds.
• Muninn — for consultants and program teams managing contract documents, requirements, and traceability.
• Book Reviews (coming soon) — a community connecting authors with reviewer pools.

Both Loresmith and Muninn are currently in beta. Have feedback or found a bug? Get in touch or report it directly.